{"title":"J Balvin Collaboration","description":"\u003cp\u003eThe J Balvin x Collaboration Collection brings together vibrant colors and bold designs inspired by Latin energy. A perfect fusion of music and fashion — express your unique style.\u003c\/p\u003e","products":[{"product_id":"air-jordan-3-sp-j-balvin-117541","title":"Air Jordan 3 SP J Balvin FN0344 901","description":"\u003cp\u003eThe J Balvin x Air Jordan 3 is a special collaboration by the popular Reggaeton artist on a colorway of the classic Jordan model inspired by the sunset of his hometown of Medellín, Colombia. After releasing his Air Jordan 1 High OG “Colores Y Vibras” and Air Jordan 2 collaborations in 2020 and 2022, respectively, J Balvin once again collaborated with Jordan Brand on this eye-catching colorway of the Jordan 3 in 2023. The shoe features a white leather construction with grey overlays on the eyelets and collar. A purple, yellow, and orange gradient design inspired by the sunset appears on the heel tab and midsole mold. “Nike Air” and J Balvin’s signature smiley face branding are found on the back of the left and right heel, respectively. 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J Balvin and Jordan Brand have worked together on colorways of the Air Jordan 1, Air Jordan 2, and Air Jordan 3 in consecutive years since 2020. The “Rio” represents the fourth project between the two entities, and second on the Jordan 3 following 2023’s “Medellín Sunset\".” As for the design, the shoe features a black leather base with classic grey elephant print on the toe and heel inspired by the pattern found on the original Jordan 3 from 1988. A gradient midsole with a Solar Flare and Total Crimson Abyss color combination matches the appearance of the heel counter with “Nike Air” on the left shoe and J Balvin’s signature smiley face logo on the right shoe. Unique design elements inspired by J Balvin’s son Rio are seen throughout the shoe. 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The J Balvin co-designed Jordan 2 celebrates the retro basketball shoe’s 35th anniversary in grand fashion, as the international reggaeton star and sneaker collaborator adds his unique touch to the model. Unlike any Air Jordan 2 colorway in the shoe’s existence, J Balvin’s version features a light blue ripstop nylon upper with rainbow contrast stitching along each panel. A light-up “Wings” logo can be found on the tongue. Both the heel overlay and inner lining are designed with a cloud pattern. J Balvin’s signature smiley face logo appears on the heel. A white midsole and contrasting blue rubber outsole complete the bold design. 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